Kirjoittaja Aihe: Why the Jordan Women's Collection Matters (Luettu 1473 kertaa)

upamfva · 30.07.21 - 11:45

Why the Jordan Women's Collection Matters

It’s the year 2005, and I’m sitting at my computer scrolling away at my favorite new discovery. I find a home for myself in a place that fits me better than NT or ISS. I’m a quiet member, not participating in discussion but sifting through hundreds and hundreds of posts, exploring sneaker collections and marketplace listings as I uncover an entire subculture that I never knew I could be a part of: girls like me who shared a love for sneakers, unrequited by brands who did not cater to smaller shoe sizes.Get more news about air jordan shoes women,you can vist ajsize.com!
Enter the year 2018, and they are finally hearing us. For years the women’s sneaker community pleaded with brands to provide for this market. We wanted brands to transcend the “shrink it and pink it” strategy not because we hated pink, but because we wanted more.

This month, Jordan Brand officially launches their first women’s collection of sneakers. Not a GS-only release, not an extended sizes release—a full women’s line offering eleven styles over three different models, including one new silhouette. Welcome to the Season of Her.

“The first thing that we want to do is set a long-term commitment to her and this is the beginning,” said Andrea Perez, General Manager of Jordan Women’s. “We have done stuff for women before but I would say that for Spring ’18 we are bringing a collection together that is only going to get better and better.”

It was only a matter of time before it happened, and while many will be quick to call it late, hear me out on why it’s not, and why this timing is important. Besides, better late than never, right?

My story isn’t too different from a lot of sneaker girls you’ll speak to—most of us will tell a similar tale about growing up a tomboy and loving sports and having small feet. Being raised in a basketball household fostered my affinity for sneakers early on, and the release of Space Jam in 1996 was the perfect introduction to the culture at the impressionable age of 7. How smart it is to pair a child’s favorite cartoons with one of the world’s biggest stars? Michael Jordan became my hero the moment I saw him stretch his arm across the entire court to win the game against the Monstars. It’s forever one of my top sports moments.

As my sneaker obsession developed, I found myself gravitating towards Jordans. I barely looked at the women’s section because I was perfectly happy with the fact that I could wear youth boys shoes. To me, not only did it feel like some kind of a loophole to be able to pay less for shoes, but also shared a likeness to the men’s options. There wasn’t really an in-between: you were either really girly or not. All of the women I looked up to at this time were professional athletes, and therefore were not. I later learned that the boys section wasn’t an advantage. I was confined to local sneaker chains or driving two hours across the Canadian border to shop for “exclusives.” (The Canada thing is another issue in itself but we can save that for another conversation). I was too intimidated to go into cool sneaker boutiques because it always felt so silly to ask if they carried anything in a 5Y. They never did.This is why, if you observe some of the more seasoned female “sneakerheads,” you’ll find an abundance of Jumpman in their collections. I’m not saying it was shoved down our throats, but rather that the brand maintained consistency in catering to small sizes.