Kirjoittaja Aihe: Busting Myths About App Store Optimization [2021] (Luettu 4181 kertaa)

upamfva · 01.07.21 - 06:48

Busting Myths About App Store Optimization [2021]

The mobile app industry is thriving with increasing numbers, and almost every business is channelizing this technology to garner maximum revenue. However, the boom in the mobile app industry has also brought tight competition. To get more news about App Promotion, you can visit aso700.com official website.

As of March 2018, the Google Play Store is home to 3.6 million, and the Apple App Store comprises around 2 million apps. It makes the industry competition hotter than ever.

To be noticed, the App Store Optimization (ASO) is the necessary step for your app. Most of the users still search for the new apps to download via store browsing, so it is mandatory to increase visibility.

In other words, the total number of app downloads in the app stores directly impacts the visibility factor of the application. It is the part where critical measures are required to help the app developers in boosting their app downloads.Users exploring the new apps are more likely to depend on store recommendations as they genuinely trust the results. According to Apptentive, 63% of the users have reported that they prefer the app store browsing for over other channels.

According to Ankit Jain, the Head of Search and Discovery at Google Play Store, out of all the daily active users (DAU), 12% try store browsing daily. He also mentioned that 50% of these DAUs look for the new apps in the store once a week. In addition to this, the survey of the Nielsen also overlaps with the Apptentive stats and shows that the store is the primary source for finding the new apps.
However, even after understanding the importance of the app store optimization, most of the app owners and developers failed to implement it correctly. This happens because they got tangled with the myth that is being associated with the app store optimization tips.

Yes, there are some of the misconceptions that are going around the industry and restraining the apps from getting better rankings in the store.

It is a highly concerning matter, and you need to make your strategy clear off these app store optimization myths right now. So, if your basics are clear and you know ‘what is app store optimization’ then let's proceed with the myths:First, let us clarify the fact that the app’s title or name is the most important thing you need to take care of. Moreover, it is the best spot to place your keywords for store algorithm to scan it, which Mr. Jain also mentioned during this year’s Google I/O event.

Now, coming to the myth, many of the search optimization experts believe that changing the name of the app frequently by adding or changing keywords will help it to get better ranking in the store.

Here, we suggest app owners also to get familiar with the techniques of growth hacking and how it can be used to increase the number of app downloads.
Apart from that, it is not assured that changing the name of the app will turn out to be a highly useful tactic for the app’s visibility. But sometimes including high-ranking and primary keywords can provide a significant impact on how the app is displayed in the search results.

Instead, if you change the name, the users who already knew your app won't be able to find it again or unable to recommend it to their friends or family. It is highly advisable to find a suitable name with the best keyword and stick with it without making changes.

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