Kirjoittaja Aihe: Here’s How App Store Optimization Can Work for Your Brand (Luettu 1405 kertaa)

upamfva · 01.07.21 - 06:09

Here’s How App Store Optimization Can Work for Your Brand

The abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app stores.To get more news about Aso Reviews Optimization, you can visit aso700.com official website.

However, it is the job of the app publishers and marketers to make that mission a reality through (a) higher engagements and conversions amongst app store visitors, and (b) a viable ASO plan for long-term retention in the Apple App Store and the Google Play Store. (Eds. note: From here forward, we'll refer to the Apple App Store as "AAS" and the Google Play Store as "GPS.")

The obvious benefit of app store optimization in a mobile app store listing is that it maximizes app store visibility and conversions, giving you more downloads from the users who are the most likely to engage with your app. Maybe not as obvious are some additional benefits that can have an even larger impact on your app’s overall performance: acquiring relevant, long-term users, building better data for in-app optimization, and offsetting the costs associated with paid campaigns. All come from defining and targeting a relevant user base with an optimized app store listing.
Effect #1: Acquire relevant users
Consider a car company that positions its minivans for anyone looking for a car. While their number of eyeballs are increasing, potential buyers without large families would probably not consider purchasing a minivan, thereby making engagement with these buyers un-impactful to their conversion rates.
Effect #2: Generate better data for app optimization
If potential buyers took your minivan on a test drive and didn't buy it, you might conclude something was wrong with the minivan.

Likewise, with mobile apps. If user activation is extremely low, it could be due to a poor onboarding experience or a general disconnect between user expectations and user experience.

Acquiring users who are not in your target audience may be the result of an overly broad app store listing or an app title and description that isn’t targeted. As previously mentioned, this can skew the conversion data. So, while marketers may have concerns of a poor onboarding experience, the true issue is faulty target marketing.
Effect #3: Offset the cost associated with paid campaigns
Mobile app cost per install (CPI) campaigns have been the go-to strategy for successful mobile apps like Clash of Clans and Candy Crush, and implementing a sound ASO strategy can complement your paid user acquisition results.

The math is simple and compelling: If the lifetime value (LTV) of acquired users is more than your average CPI, you win.

Tapping into organic search traffic is hugely valuable. Acquiring one user at $2 and one user through organic search results in a cost per user of $1, and will essentially double the number of installs derived from your budget for paid user acquisition.

By acquiring more users organically, you drive down the overall cost of acquiring a user. Organic acquisition can serve to subsidize paid user acquisition, enabling profitable campaigns in more expensive channels (more downloads) or increasing the spread between LTV and CPI.

Building a successful referral marketing campaign for a mobile app requires planning, creativity, and expansive knowledge of the past successes and failures in this sphere. App marketers and developers must make all the right moves in order to achieve their campaign’s goals.