The text of your Facebook ad Industry Email List.

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Your title should be short and reveal the main characteristics of your product in a maximum of 25 characters Industry Email List. If your first selling point is price, use your headline to emphasize the attractiveness of that price. Limit yourself to one selling point here or your headline will be too long and confusing.

Above all, be sure to offer added value. In this text, you will also want to emphasize the value that your product brings to your customers Industry Email List. The second Industry Email List important point is to insert an effective call to action. The call to action must state very clearly the objective of your campaign.

If you want people to buy your products, use terms like “Buy Now” to get their attention. Finally, add a link to your dedicated landing page Industry Email List. You need to give as many opportunities as possible to click and visit your online store.

Don't use too much text on your image. The number one reason for this is Facebook's 20% rule. It indicates that the text of an advertisement must be limited to a maximum of 20% of the image surface (logo included) Industry Email List. If you exceed this recommendation, Facebook will not censor the ad, but it will perform less well. In addition, Facebook gives you enough space around your banner to write text.

You can let Facebook decide your audience by enabling the smart audience option, or you can define it yourself. The criteria listed in this section determine the size of your audience. And this depends above all on the country in which it is located. For example, the audience volume in the United States is much higher than that of the Netherlands Industry Email List. In general, for the French market and without targeted interest, it is good to target around 100,000 people. The size of your audience based on your criteria is displayed at the top right of the page. We understand that it is a question of staying in the green zone. Targeting smaller audiences is better when using specific interests.

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