Kirjoittaja Aihe: HOW LIVE.ME'S $60M FUNDING WILL SHAPE THE LIVESTREAMING INDUSTRY (Luettu 959 kertaa)

upamfva · 18.09.21 - 10:24

HOW LIVE.ME'S $60M FUNDING WILL SHAPE THE LIVESTREAMING INDUSTRY

If there were any lingering doubts about whether or not there’s a future in livestreaming, recent news of a $60 million funding round for livestreaming app Live.me should put them to rest. Now a common fixture on social media apps, livestreaming on mobile is a growing market.To get more news about moonlive, you can visit official website.

Livestreaming may have started in earnest with gaming and Twitch, but livestreaming is evolving, moving off of our desktops and onto our phones. Twitter, Facebook, Instagram, YouTube and more have mobile livestreaming components, and all dedicate significant resources to their live platforms. What sets Live.me apart is that it’s a dedicated app that stands alone.

Most of the major livestreaming apps exist as part of a larger platform. Live.me doesn’t belong to any specific app, though. It exists to do one thing: Bring users live videos created on its platform. And it’s working.Live.me’s user base isn’t huge. It doesn’t hold even come close to the numbers put up by Facebook, Instagram, and YouTube. But that’s something of a false equivalence, given that the users for their live features come from large existing user bases — 1.94 billion on Facebook, 700 million on Instagram, and over 1 billion on YouTube.

Live.me has 20 million users. It’s much smaller than other platforms, but its users are engaged, creating over 200,000 hours worth of live video content every day. For an app that’s barely a year old and exists outside of other social networking features, that’s significant. The $60 million funding round shows that investors agree.Livestreaming saw a lot of growth in 2016 as Instagram and Facebook released Live features and YouTube continued to come into its own. In 2016, 81% of users watched more live video than they did in 2015. But going forward, we’re going to see much more from mobile livestreaming. Following the wider trend of mobile video, livestreaming is going to become a larger part of the way people spend time on their phones.
Already, 51% of videos consumed online are watched on mobile. As mobile viewing continues to grow, so too will mobile livestreaming. The rise of the Story feature across platforms (beginning with Snapchat and later copied by Instagram and Facebook) shows an appetite for off-the-cuff content that’s less polished and more spontaneous. Livestreaming is a natural extension of that desire for real, in-the-moment content. Users are tuning in to watch livestreamed events, panels, demonstrations, sightings, and more in droves. Many of these things are happening out in the world, away from desktops and camera equipment, and are finding their way online in a live format for the first time. Before, they were documented in videos and photos posted after the moment passed, but because apps and smartphones have enabled livestreaming, new ways to share and create are emerging.