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Nike Air Jordan - The making of a mega-brand

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upamfva:
Nike Air Jordan - The making of a mega-brand


Before examining the iconic brand, it is pertinent that the individual who inspired it is discussed first.Get more news about mens air jordan shoes on sale,you can vist ajsize.com!

Michael Jeffrey Jordan was born in Brooklyn, New York on February 17, 1963. While born on the East coast, Jordan was raised in the South. Having moved to North Carolina with his family in 1968, the future icon would attend high school and university in the Tar Heel state.

Jordan was not a natural talent from childhood. At 15, he failed to make his high school’s varsity basketball team. MJ shook himself off from this, worked out consistently and went on to star that year for the junior varsity team instead.
With his 40-point games for JV drawing unexpected crowds, his progression to the varsity team the next year was inevitable. Jordan immediately became the best player in the varsity team after joining in 1976; as his sudden physical development interlinked with the already-present work ethic. He averaged at least 25 points per game while on the team, illustrating his effectiveness on the ball while 12 rebounds showcased good athleticism as well. Jordan was an all-round basketball player by the time he left high-school and had also made time to play baseball and football.

Having been an all-American in high school, Jordan had scholarship offers from prestigious schools such as Duke, Syracuse and Virginia.

He instead opted to attend the University of North Carolina on a basketball scholarship in 1981. This would prove to be an inspired decision. Jordan went on to win rookie of the year in his first year in university, scoring the game-winning points against Georgetown for the NCAA Championship. After averaging 13 points per game in his first year, MJ would average at least 19 points per game in years 2 and 3, winning all-American honours. He also won the player of the year in his third year. Jordan left UNC as a junior in 1984 to declare for the NBA Draft, where he was selected by the Chicago Bulls 3rd overall in the first round.
Nike wasn’t the dominant brand in the decade Michael Jordan was drafted. In basketball and the sneaker market in general, brands such as Adidas and Converse were more commonplace. Adidas was the market leader in revenue, whilst stars such as Larry Bird and Magic Johnson wore Converse on the court. Nike had built its reputation as a brand for track athletes, so signing then-college basketball star Jordan on a marketing deal was done with the goal of expanding their reach in basketball.

For Jordan, the deal came after an exceptional performance in the 1984 Olympic games. He had led the United States team to the gold medal, scoring the most points per game with 17.7. MJ’s performance exposed his talent to a global audience, and the $500,000 per year 5-year deal recognized that. It was triple the value of any other NBA sneaker deal at the time and was further enhanced with royalties from sneaker sales. The name ‘Air Jordan’ originated from Jordan’s agent, David Falk, who had presented a list of name ideas prior to the deal’s completion. Nike’s then-creative director, Peter Moore, designed the iconic ball-and-wings logo; finding inspiration from a child wearing wings on Moore’s flight home. He also picked the now-iconic red, black and white colours for the sneakers. Three colours on a single pair of sneakers was unprecedented at the time.

Nike would like the public to believe that the Nike Air Jordan was banned by the NBA the first time Michael Jordan wore them on the court. In reality, the banned shoes were black and red Nike Air Ships. The Air Ships were Nike’s top-of-the-line basketball shoes in the early 1980s and were sold for $75 a pair.

Jordan wearing that colourway broke the now-abolished ‘uniformity of uniform’ rule; which required that all players wore sneakers that not only matched the team uniform but the sneakers of other teammates. This was on October 18 1984, in a preseason game against the New York Knicks at Madison Square Garden.

The banned Air Ships were customized with ‘Air Jordan’ behind the sneakers, but MJ didn’t wear authentic Nike Air Jordans until November 17, 1984, in a regular-season game vs the Philadelphia 76ers. Jordan’s Jordans were made to the letter of the law; with white and red, the major colours accompanied by a black swoosh and dark laces. This colourway matched the Bulls all-white kit with red stripes, and would later be known as the ‘Chicago’ colourway.

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FrankJScott:
What are the primary Autonomous Mobile Robot Benefits?
 
1. Increased flexibility
Because Autonomous Mobile Robots depend largely on onboard sensors and cameras for operation, and not magnetic tape or wires as with AGCs and AGVs, they are a model of flexible, agile automation. Autonomous Mobile Robots are able to create their own paths between Point A to Point B in an area. This allows them to bypass obstacles instead of following predetermined routes. This flexibility also means that Autonomous Mobile Robots can be reprogrammed to perform new tasks with relative ease, compared to other automation technology that typically require more time and effort to reprogram. Check out this AGV info for more.
 
2. Increased Safety
Autonomous Mobile Robots come packed with cameras and sensors. These cameras allow the Autonomous Mobile Robots interpret and understand their surroundings. Autonomous Mobile Robots can then move efficiently within a building without crashing into products, people or even infrastructure. Equipment operated by humans like forklifts do not come with the same safety features, and relies on the input of humans. While a human operator has the potential to become distracted or fatigued, and therefore cause an accident, these are not concerns when working with Autonomous Mobile Robots. Autonomous Mobile Robots are useful for tasks that can be repeated frequently, which reduces human error and greatly improves safety.
 
3. Rapid Implementation
Autonomous Mobile Robots are able to be operational during an operation within four to six weeks, dependent on the particulars of an operation. It is vital to keep in mind that Autonomous Mobile Robots will require integration with warehouse and picking execution software. Even on the high portion of the spectrum, this is a remarkably small amount of time--especially when compared to other technologies. It can take as long as an entire year for a good-to- person (G2P), system to be fully implemented.
 
4. Scalability
Autonomous Mobile Robots are simple to install within the facility. You can follow modular deployment to add units as your company grows or evolves. This helps you avoid making a large initial cost. Instead of purchasing large amounts of Autonomous Mobile Robots at once it is possible to start with a few units and then increase your number in the course of time. The modular deployment helps save capital and lets you put money into other projects. Additionally, you can analyze the effect Autonomous Mobile Robots impact your business and determine the next steps.
 
5. It is simple to transfer between facilities
Some operations might hesitate to investigate automation options since they know that moving to a new facility could in the near future be possible. This logic makes sense: Why implement a new system when it's going to be decommissioned in the next two years after the new facility is completed? Autonomous Mobile Robots can be beneficial in situations like these to fill in the gaps. Autonomous Mobile Robots are easy to deploy and easily move between locations. They can be used to facilitate automation even in the near long. Additionally, if you are planning the possibility of a move in the near future the Autonomous Mobile Robot can be beneficial for businesses setting up a temporary holiday operation.

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