Nike Air Max 2015 Damen

[sooo]

The shoe’s design contains references to Nike Air Max 90 Femme archival adidas models like the Micro Pacer, Rising Star and Boston Super, but it’s unlikely this really matters to sneakerheads today, as the NMD can easily stand on its own in the tech footwear market. In short, it makes more sense that kids would be buying the NMD because its packed with modern tech, it’s comfortable, and the consensus is: it’s the sneaker of the moment.

Although in some ways surprising, the shoe’s success isn’t entirely unprecedented, as any Boost-imbued execution will easily garner attention, yet adidas has been able to keep up demand for the NMD, while releasing a staggering number of colorways. As a testament to the silhouette’s global staying power, we turned to some of our friends around the world to find out more.

Below, we hear from UK big boys size?, Moscow’s Brandshop, Berlin sneaker outpost Overkill, Adidas Ultra Boost Femme Canadian favorite Livestock, and Boston-based retailer Concepts on why the NMD has been steady killing it.

The NMD, adidas Originals’ new kid on the block, has quickly gained a very solid footing in the sneaker world.

Unveiled in December, the new silhouette’s general releases have been going like hotcakes at retail, causing YEEZY-like lineups, even reselling above their ticket price, all this without any real celebrity co-signs, and only a single collaborative issue alongside Nice Kicks.

Julian Kalitta, Overkill: At the moment, the NMD boom is boundless. More and more people are into the NMD and we can’t accommodate demand, as every release is making headlines in the sneaker world.

Deon Point, Concepts: It’s become one of those models that makes my life hell. My phone doesn’t stop. (laughs)

Brendan Denault, Livestock: So Nike Air Presto Dámské far, every colorway of the NMD has been an instant sell-out in all of our doors, causing overnight lineups and so much demand that we now have to raffle off releases to control the drops.

James Trivunovic, Nike Air Max 2015 Damen size?: The very first release a few weeks before Christmas 2015 was madness. In London, we had queues of over 150 for the Yellow Gold version back in February, and 20-30 people lining up in [less-populated cities like] Leeds, Nottingham and Middlesborough. On the online side, we’ve been selling out in minutes, more specifically for the release of the Sport White and Black pack last month – we had over 30,000 people waiting on our website ready to purchase when it dropped!

Yana Shebaeva, Brandshop: We’ve experienced long lines outside Brandshop in Moscow. We really admire the fact that the Russian audience is so perceptive and appreciative, and that sneaker culture is now so topical in our country.

Concepts: I think it’s a mixture of the energy that is driving the brand, and the consumer being anxious to see a new product Adidas Superstar Femme that makes sense. Typically this is a retro-driven business. It’s rare to see new models garner this much attention.

Livestock: This style of “lightweight casual” sneakers is smartly embracing performance technology, allowing the NMD to gain more popularity daily as the new “it” style. It just serves as a great new and effective canvas for adidas to play with.

size?: Ultimately, the shoe has been such a revelation and so well received because it’s both completely fresh and modern-looking, while at the same time capturing the aesthetic of modern-day fashion. It fits perfectly with today’s typical streetwear look.

Brandshop: The NMD is a nicely balanced sneaker; between smart design and a comfortable fit. These sneakers are exactly what is desired by the masses at the moment. Applause!

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